ALASDAIR MURRAY freelance copywriter
fast turnaround, competitive rates and always 'on brief' Tel: 07932 161392
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When you need a copywriter
who delivers - give me a call.

With a career in recruitment that includes having worked for ad agencies up to director level, as well as media sales houses and national and regional newspapers, I set up in business as a freelance advertising copywriter back in November 2001.

Having been on both sides of the fence as a 'suit' and a creative, I particularly appreciate the deadlines involved and the need for your copy to hit the mark, first time, every time. What's more, with literally thousands of exercises, both as an account handler and a copywriter, under my belt, I can intuitively grasp pretty much every brief without the need to come back with loads of questions. Oh and I have only ever had one re-write to do, and that was when the client changed the brief!

Whilst my background is recruitment advertising, I have since branched out into other areas and believe I am well-equipped to cope with anything you wish to throw at me!


A very recent press ad that I wrote the copy for. As much a PR exercise as a recruitment drive. It's always nice to get something for the press, even if the consensus is that people don't look in newspapers anymore for a job. I wouldn't agree entirely, and the good thing is, when you run an advertisement like the one below, it has more of an impact as it is competing with fewer ads.....



A diversion from my usual bread and butter work. I wrote the script for this online gaming related video set in a field in California somewhere.



What can I help you with?
Online job board posts or press 'copy only' recruitment ads, concepts, profile pages, micro sites, radio  and video scripts, headlines, banners, 'stables' of template ads for manuals, brochures, website content, press releases, product ads, sales materials, pitch work - Whatever you need, you will soon discover that I am a very useful resource to have to help generate better response, whilst ad agencies use me as a 'bolt-on' service to have up their creative sleeve when it's busy or when they want to free up their in-house creatives time so that they can focus on other projects.

 

What's my turnaround time like?
For 'copy only' jobs it's a maximum of 24 hours and frequently less. If something is really urgent, I will always try and accommodate it. Miracles can be performed, but they take time and a bit of workload juggling! Don’t be afraid to ask though. For more involved assignments, I will always discuss your requirements fully and quote for a job before starting it. Timescales vary, but I am mindful of the fact that recruitment is a deadline driven business. You will often be pleasantly surprised when your copy turns up before you expected it!


How much do I charge?
A lot less than perhaps you think. I work from home so my overheads are relatively low. A typical piece of job ad copy starts at £35 for a copy-only for web or press. Multiple vacancies (composites) concepts with headlines and web content etc. cost more but I always quote before starting on a job, so you will never be shocked at the price or deceived when you get the invoice. Plus, my rates are negotiable, even for copy-only's, particularly if a guaranteed volume of jobs can be expected over a certain time frame.


Are there any hidden extras?
In a word, no. You won't find any thinking time or navel contemplating charges hidden away on your bill, just good copy, fast turnaround, competitive rates and, most importantly - always 'on brief'.


Why not give me a try?
The next time you need an experienced freelance writer who is never wide of the mark and who can help with your recruitment advertising needs, why not get in touch? I'll even do a test run for half my normal rate for a job board advertisement of your choice!



ALASDAIR MURRAY
freelance copywriter
fast turnaround, competitive rates & always on brief
Tel: 07932 161392
Email: AlasdairDMurray@aol.com

You can also find me on: Linkedin,  MySpace and Twitter