Alasdair Murray freelance copywriter

fast turnaround, competitive rates and always 'on brief'
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Get your copy written professionally
- and pay what you think it's worth.
I'm sure you're all familiar with the concept of the restaurant where you order your food as normal from a menu but rather than be presented with a bill, only pay what you think the meal's worth. Well, I thought I would put a similar offer to recruiters with my copywriting services.

Quite simply, you send me a job description and a person spec for a role that you have either already advertised in the press or on a job board and had no success with, or one that you are thinking of advertising. The choice is yours. I will then write the copy for you, you run it in the media of your choice and then only pay me if you are happy with the response.


Q: So why am I making such an offer?
A: To ensure better quality job ads on the web.
The quality of some recruitment ads, particularly on the web, is something that has been a bugbear of mine for years. For some reason many people seem to think that running a cut and pasted job description will result in a decent response in terms of quality and quantity to almost any ad they place. Either that or they have placed so many dull and uninspiring pieces of copy on job boards in the past that they are convinced that job boards are a dying breed and that it's impossible to get a good response from advertising on them. They're not and it isn't.

 
Q: What's the catch?
A: There isn't one. You only pay if you are happy.
You supply the brief and I will write the copy. Then, after you have advertised the job, you make an honest assessment of the response in terms of quality and quantity and pay me what you think the copy is worth. It really couldn't be simpler.

I honestly believe that when it comes to recruitment advertising you only get out what you put in. If the copy is poor, the chances are so will the response be.

You really have nothing to lose. All I ask is up to 48 hours to turn the copy around, rather than the usual 24 that I work to. So why not give it a go? After all, what have you got to lose, except your preconceptions?


Fancy the challenge?
Then email me with your job description, person spec and a summary of where you are with the role - i.e. have you advertised it before? Is it one you have been having difficulty with and if so, why do you think that is the case? Basically any information that you feel might be useful to know. Send it to the copywriting challenge address and I will deliver copy to you within 24 hours.